During the halcyon days at KOOL with General Manager Clancy Woods and Program Director Tim Maranville, our many number one "25-54 adults and 12+ persons" rating "books" were rewarded with these personalized trophies, still proudly displayed here at our home.
An Exact Fit For Your Job Needs?
Bill Gardner has been an "immediate impact player" in Adult Contemporary, Country, Oldies, Classic Hits, and Rock & Roll radio. There's "easy-to-document" success* as a Drive Time On Air Personality, a VP/Programming or Program Director, even President/General Manager while owner-operator of an AM/FM combo in Arizona, many times assuming both senior programming and morning drive on air roles simultaneously back when this was thought to be impossible :-) And this "easy-to-document success" doesn't happen some of the time...it happens every time!
( *Ask for your copy of the Arizona Republic July 31, 1999 article where with virtually no other change in KOOL 94.5 mornings other than hiring Bill Gardner, the Spring 1999 ratings "book" their radio and TV columnist detailed Bill Gardner with "the biggest gain in Valley radio," almost instantly moving from 13th to 4th most popular morning show in Phoenix")
Bill Gardner on Your Radio!
You've found the site for airchecks, interview samples, resume, letters of recommendation and more for legendary radio morning guy Bill Gardner, for almost a decade through 2008 the top-rated morning personality of KOOL-FM Phoenix, as well as morning personality and program director for Los Angeles area's 92.7 FM through summer 2010.
And a special thank you to the many KOOL listeners who've sought me out via search engines and sent emails to my address below. Even after more than five years, they continue to arrive in my inbox! Really! Your thoughts and loyalty are genuinely appreciated! It's nice to be missed, especially when I wasn't permitted a chance to say goodbye!
Say It With Passion!
A few weeks back, I posted my thoughts here that in my opinion PASSION (and slashed budgets) are what's missing from most radio today. You can hear most radio guys just "going through the motions," at least to me.
During my close to a decade as Morning Radio Personality at KOOL 94.5 Phoenix, I worked with seven different program directors! Some were wonderful, some weren't. I probably learned something frrom each. But one of the best, Shaun Holly, posted a brilliant sign in our studio that I never forgot.
"Say It With Passion!"
One of my favorite examples of someone "saying it with passion," is the late Steve Irwin, "The Crocodile Hunter." Remember, he'd hold up one of those creatures and say "Look at this BEAUTIFUL animal!" And most of us would think, "Glad HE'S there, not me!" But we ALL felt his passion, which was contagious and probably one of the most important ingredients to his success!
"Passion." It's my favorite top ten song by Rod Stewart from 1980. "Even the President needs passion!," Rod sung. And Rod sung every word in that song with PASSION!
Radio in 2015 certainly needs PASSION.