During the halcyon days at KOOL with General Manager Clancy Woods and Program Director Tim Maranville, our many number one "25-54 adults and 12+ persons" rating "books" were rewarded with these personalized trophies, still proudly displayed here at our home. Bill Gardner's ability to "remain under the radar," (amazingly sometimes even to his own consultants and management), has allowed him to "sneak into a situation," and enjoy some of the most defense- free, dramatic turnarounds, and a 100% success record as morning personality and program executive! One of America's leading radio consultants, recently savvy enough to call Bill Gardner "the best morning man NOT currently on the air in America!"
An Exact Fit For Your Job Needs?
Bill Gardner has been an "immediate impact player" in Adult Contemporary, Country, Oldies, Classic Hits, and Rock & Roll radio. There's "easy-to-document" success* as a Drive Time On Air Personality, a VP/Programming or Program Director, even President/General Manager while owner-operator of an Arizona AM/FM combo, many times assuming both senior programming and morning drive on air roles simultaneously back when this was thought to be impossible :-) And this "easy-to-document success" doesn't happen some of the time...it happens every time!
( *Ask for your copy of the Arizona Republic July 31, 1999 article where with virtually no other change in KOOL 94.5 mornings other than hiring Bill Gardner, the Spring 1999 ratings "book" their radio and TV columnist detailed Bill Gardner with "the biggest gain in Valley radio," almost instantly moving from 13th to 4th most popular morning show in Phoenix")
Bill Gardner on Your Radio!
You've found the site for airchecks, interview samples, resume, letters of recommendation and more for legendary radio morning guy Bill Gardner, for almost a decade through 2008 the top-rated morning personality of KOOL-FM Phoenix, as well as morning personality and program director for Los Angeles area's 92.7 FM through summer 2010.
And a special thank you to the many KOOL listeners who've sought me out via search engines and sent emails to my address below. Even after more than five years, they continue to arrive in my inbox! Really! Your thoughts and loyalty are genuinely appreciated! It's nice to be missed, especially when I wasn't permitted a chance to say goodbye!
Radio. It Used To Be
The U.S. Bureau of Labor Statistics recently released some sad radio statistics. The average on-air salary nationwide is now about $30K/year. (So half make less...half make more, right?). Where did the money go? Some top radio execs at my former company now earn about 60 MILLION a year. Each! Although the number of people employed in television has increased, over the period, radio jobs are down 27%. About 118,000 worked in radio before....it's now only 86,000. The bond between those of us on the air, and those who listened is probably a thing of the past. It amazes me that although I haven't been on the air at KOOL-FM Phoenix since 2008, I continue to receive wonderful notes from listeners like this very nice one, this week:
"Hello Bill. I'm Jim Klein, one of your former listeners from KOOL FM (Phoenix). As time moves on, I've invested in Sirius XM, and listening to the 60's and 70's stations makes me miss your presence. Most of the DJ's seem too young to experience the 60's. Cousin Brucie is a poor imitation of you, and he's the best one. "
My airline pilot job takes us to several cool spots, including Grand Canyon West, Airport, home of the Grand Canyon Skywalk. I shot this picture at Guano Point, looking west through the canyon at the Colorado River. I'm both happy and amazed that we don't lose more of the thousands of visitors with nary a guard rail or fence to be found. And it's a mile straight down! This is a great shot for a zoom in. Click on the lower right with your mouse.
Hey George Johns... Those Beautiful Girls Keep On Coming!
"If you want people to visit your web site, you'd better have a picture of a beautiful girl!" says consultant George Johns, who's emailed his approval to me for virtually all of the beautiful ladies I've posted. How about beautiful NBC TV meteorologist Dylan Dreyer? And extra pretty with a huge smile, you agree? .